Cambridgeshire County Council uses YouTube to encourage new councillors
The aim of the videos are to encourage people to put themselves forward to become councillors.
As the Council’s press release states:
The films represent a first for local democracy in Cambridgeshire, with the leaders broadcasting individual messages on the importance of people coming forward as councillors for the County Council elections, to be held on 4 June 2009.
The videos are classic talking head style, and as with all initial attempts at this stuff, they are a little stilted. But that’s fine, and hopefully these councillors, and others, will continue to use YouTube as a communications tool – after all, with more practice things will always improve.
There doesn’t seem to be a single place for people to go to find out about becoming a councillor anywhere on the web at the moment – there is information on individual council sites, of course, and CLG have some bits too. London Councils have a special site to encourage people to consider standing for election. However, the content is very static and not particularly engaging.
Having some video stuff from councillors explaining what they do and what is involved would be great, I think, along with links to councillor blogs and other information resources. Even better would be some sort of interaction between those who are considering being a councillor and those with experience to pass on. Something to humanise the whole thing a little.