The Digital Engagement Cookbook
Had a silly-busy week this week so only just now getting the chance to blog this.
On Tuesday we launched the Digital Engagement Cookbook – an online database of online engagement methods.
Kind of Digital were paid and supported by Consumer Focus to create the database, and I brought in some help. Fraser Henderson from Particitech and a regular Kind of Digital collaborator provided ideas and content whilst Stuart Harrison did the tech.
It’s a great example of the results that can be produced by working flexibly and in a collaborative fashion.
The idea behind the site is that it gives you ideas on how you might go about engaging online, depending on certain parameters that you feed the database.
So, are you targeting a certain demographic group? Are you at a certain point in the policy process? How much money have you got?
The Cookbook then produces a list of potential methods for you to use, rated in terms of how closely they match your criteria.
It’s pretty useful as it is now, but we’re looking at ways of improving it, such as allowing people to contribute new methods, or provide case studies of how certain methods have worked out in the field.
Anyway, the Cookbook is free to use, and I would be glad to have any feedback on it.
Hi Dave – it’s a great achievement for you, Fraser and Stuart to collect and categorise such a wide range of recipes – congratulations!
As I blogged over here, I think that ideally the next steps would be to integrate this with engagement processes, and non-tech methods.
As you’ll see from my post, I’m encouraging people to think about how, for example, the cookbook and recipes might be used in the exploration of digital support for youth engagement that Tim Davies and I are doing with Nominet Trust.
As in: here’s the top ten challenges and ideas … here’s some recipes … now how would you start cooking?
I wonder if Consumer Focus would support some field testing and development against different scenarios as part of another phase?
Certainly an interesting idea David! As we’re meeting this week, let’s have a chat about it then!
Excellent resource
Thanks Carl – it would be great to hear of any examples of it being used in the field!
Thanks for sharing this Dave – the more tools like this that are available, the better, I reckon.
One thing – is there a specific type of person you have in mind for using this? I can think of a few a different audiences that I would steer this towards, but for some the language might be too complex, and others I can imagine finding it too basic. For example, volunteer comms teams in charities vs experienced marketeers.
Either way, I’ll definitely be pointing people this way, but thought I’d ask.